"Scientific research" Almanac

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  CONSUMER PREFERENCES ANALYSIS USING STATED CHOICE METHODS

  Choice behavior analysis of customers is a fundamental domain in marketing research. Unfortunately, regardless of the rich palette of methods for customer preferences analysis in the scientific literature, there is yet a lack of mature methodology for longitudinal analysis of discrete choice data. In this research we present and approbate an ... Choice behavior analysis of customers is a fundamental domain in marketing research. Unfortunately, regardless of the rich palette of methods for customer preferences analysis in the scientific literature, there is yet a lack of mature methodology for longitudinal analysis of discrete choice data. In this research we present and approbate an adequate methodology for longitudinal analysis of stated choice data and tracking in customer preferences structure, which is realized by combined application of methods for discrete choice analysis and methods for econometric analysis of panel data.

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  THE ROLE OF THE BUSINESS IN IMPROVING QUAL¬ITY OF THE HUMAN CAPITAL IN BULGARIA

  The foundation of new economics and the creation of favourable conditions for its further development is a serious challenge to any state. The successful adaptation to the contemporary model of economic development is invariably related to human capital development. The formation of adequate human capital in Bulgaria is a tough and continu¬ous ... The foundation of new economics and the creation of favourable conditions for its further development is a serious challenge to any state. The successful adaptation to the contemporary model of economic development is invariably related to human capital development. The formation of adequate human capital in Bulgaria is a tough and continu¬ous process. An important role in this process is of the companies, which not only use, but also must actively participate in the process of the acquisition and further development of the knowledge and skills of the personnel. The present paper presents the results from research project “The Role of the Business in Improving the Quality of the Human capital in Bulgaria”, focusing on the examination of the current condition of the human capital in the Bulgarian companies, the opportunities for personnel development at company level, the comprehension and the attitude of the employers in this respect, the difficulties and the possible solutions to the problem.

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  PROBLEMS OF QUALITY IN AGRIBUSINESS

  Product quality and food is a major priority of the task agribusiness in the EU and Bulgaria. It is therefore an object of research and development of strict safety rules and control production, processing, transport, storage and sale the products of agricultural origin, ie "Farm to fork". The project explores the essence of quality in ... Product quality and food is a major priority of the task agribusiness in the EU and Bulgaria. It is therefore an object of research and development of strict safety rules and control production, processing, transport, storage and sale the products of agricultural origin, ie "Farm to fork". The project explores the essence of quality in agribusiness, the rules its management through the introduction of standards - international, European harmonized, voluntary and mandatory, which are based on improving the competitiveness of companies Industry: ISO 9000, ISO 14000, ONSAS 18,000, ISO 22000, ISO 28000, HACCP, BRC Global Standard, IFS, EurepGap dr. Na and their basis is developed and integrated systems for quality management. It also explores policy and EU competitive merit-based and aimed at supporting farmers' efforts in the fight for European quality, reflected by the "WHITE PAPER food safety" and 'GREEN PAPER on the quality of agricultural products » and concrete measures of common agricultural policy EU support for producers in that direction.