Year 2011, Issue VOLUME 15

Date published

3.5.2011

Table of content

  • Lyubcho Varamezov, Georgi Gutsev, Emil Nikolov
    DEVELOPING A CONCEPTUAL MODEL OF KNOWLEDGE MANAGEMENT
    Keywords: -
    Summary: The project is an extension of the project “Corporate Knowledge as a Strategic Resource and Factor in the Competitive Struggle” implemented by our team. The examination of large- and medium-sized Bulgarian businesses has verified... The project is an extension of the project “Corporate Knowledge as a Strategic Resource and Factor in the Competitive Struggle” implemented by our team. The examination of large- and medium-sized Bulgarian businesses has verified the key conclusion of the preceding study – businesses are aware of the strategic nature of knowledge, but they do not have at their disposal operational systems for their management. Furthermore, a portion of them do not take an interest in this managerial conception and others do not have a clear vision how to manage the accrued knowledge in the business. This project reviews various outlooks on the nature, objectives, approaches and tools for managing knowledge in the business. It was established that among theoreticians as well as among practitioners there is no unanimity with regard to how corporate knowledge should be managed. Every business, depending on its specifics, (size, corporate culture, manner of management, available information technologies, etc…) as well as on the magnitude and nature of knowledge at its disposal may apply one or another approach for managing this knowledge. Guided by its own understanding the team proposes a model for knowledge management, which can be used as a basis for developing particular corporate systems for knowledge management.
  • Tanya Gorcheva, Zdravko Lyubenov, Ivaylo Petrov
    INTERNATIONALIZATION OF COMPANIES FROM THE SERVICE SECTOR IN BULGARIA
    Keywords: -
    Summary: The process of internationalization in services is a new socio-economic phenomenon, a present topic that is still not enough researched. Services are becoming an important component of the expanded reproduction in the national... The process of internationalization in services is a new socio-economic phenomenon, a present topic that is still not enough researched. Services are becoming an important component of the expanded reproduction in the national economy. This sector is seen as a “generator” of economic growth, so its importance in the economies of individual countries is steadily increasing. Important issue for Bulgaria is how the country could earn better from the concurrent development of two processes - increasing internationalization and the rising role of services. Therefore the objective of the research project is to discover the main aspects in the practice of companies in the Bulgarian services sector. The object of the study is the effects of processes of internationalization on Bulgarian companies. Essential features of internationalization in services are described. An assessment of options for its implementation in practice of local and foreign companies in this sector has been made.
  • Anatoliy Asenov, Ventsislav Ivanov
    FEASIBILITY STUDY TO IMPROVE THE MANAGEMENT OF BUSINESS PROCESSES IN NPP “KOZLODUY”
    Keywords: -
    Summary: In the global “turbulence” uncertainty increasingly engage the attention and desire of the leadership of business organizations to establish such rules and regulations to ensure the success of development. Organizational Excellence... In the global “turbulence” uncertainty increasingly engage the attention and desire of the leadership of business organizations to establish such rules and regulations to ensure the success of development. Organizational Excellence is a category that is closely subjective for each unit and in this sense we can say that this is the goal of any organization which purpose it is hard to unify as a general rule. Modern management needs behavioral patterns ensure the removal of the uncertainty of global competition, but not models based on classical concepts of organizational integrity, and totally redesigned structures and approaches to development. Process management approach and in particular the concept of “Business Process Management” We offer such models for business development organization. Give a chance for the initial development of the organizations are in a difficult competitive situation. That is why Process management approach to increasingly become an economic reality.
  • Ivan Marchevski, Vanya Grigorova
    THE MEASURING AND EVALUATION OF RESULTS OF MARKETING ACTIVITY IN BULGARIAN ENTERPRISES - A STATE, PROBLEMS AND DECISIONS
    Keywords: -
    Summary: Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and... Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which such practices have become popular among companies in different countries. This project has been designed to promote economic research in a sphere which has not been fully examined so far, in evaluating marketing activity results as a functional dimension of company performance. The work of the team has been based on the assumption that marketing activities should be evaluated within the context of their input in the accomplishment of corporate strategic goals. Accordingly, the evaluation of marketing activities results and opportunities to beginning changes in small and medium-sized Bulgarian organizations was based on the same assumption.
  • Rumen Vyrbanov, Veselin Popov,
    RESEARCH ON THE STATE OF DATA SECURITY WITHIN THE BUSINESS INFORMATION SYSTEMS OF SMALL AND MEDIUM ENTERPRISES AND THE DEVELOPMENT OF A POLICY AND A STRATEGY FOR INFORMATION SECURITY
    Keywords: -
    Summary: There is ample evidence that the information environment of small and medium companies are more vulnerable to security breaches. However, safety issues of small and medium businesses in our country is highly underestimated. Efforts... There is ample evidence that the information environment of small and medium companies are more vulnerable to security breaches. However, safety issues of small and medium businesses in our country is highly underestimated. Efforts are directed mainly towards the development and function of the site omitting the strategy safety problems of the online business processes. Thus from the outset some basic requirements for effective e-commerce are not taken into account, and that consequently reflect negatively on the initiatives. The reasons are rooted in very limited resources for ICT and purchase of modern network equipment and protection technologies. Traditionally the role and importance of ICT and safety is underestimated, their solution is left on the last place in the priorities and in most cases there is no clear perspective and long-term strategy. The damages, the personnel may cause to SMEs as the least predictable and controlled security vulnerability, are underistiwated and it is not invested in training and improving the information culture of the employees. The attention of this study is focused on five main issues: • justification of the importance of safety and confidence for the successful development of small and medium business on the Internet; • collation and systematization analysing of risks and threats to the safety of e-commerce; • advanced technology to ensure the information security in the Web; • approach to creating a policy for safety of the electronic commerce in SMEs.
  • Svetoslav Iliychovski, Petranka Midova, Teodora Filipova
    RESEARCH OF PUBLIC-PRIVATE PARTNERSHIPS INFLUENCE ON THE ECONOMY
    Keywords: -
    Summary: The presence of an up-to-date and sophisticated infrastructure signifies a fundamental stimulus for economic growth and hence raising people’s standard of living. Throughout its economic development our country needs fresh and... The presence of an up-to-date and sophisticated infrastructure signifies a fundamental stimulus for economic growth and hence raising people’s standard of living. Throughout its economic development our country needs fresh and unconventional decision-making in public servicing as well as modernization of infrastructure and public utilities. International experience reveals that public-private partnership (PPP) has turned out to be the most successful financial tool to provide funding for public infrastructure in times when central government and municipalities lack the necessary financial resources on the one hand and maximum effectiveness of invested capital is imperative on the other. This project relies on the theoretical consideration of the essence of public-private partnerships as well as empirical research of some operating public-private partnerships in Veliko Tarnovo region.
  • Georgi Batashki, Diana Imalova, Totka Kyneva, Ivan Andreev, Valeriy Aleksandrov
    TOPICAL PROBLEMS OF THE ACCOUNTING IN THE FINANCIAL SECTOR
    Keywords: -
    Summary: The constantly growing requirements towards the accounting information about the activities of every business call for theoretically grounded and feasible solutions of some specific accounting problems. This is especially true for... The constantly growing requirements towards the accounting information about the activities of every business call for theoretically grounded and feasible solutions of some specific accounting problems. This is especially true for the accounting systems of financial enterprises. The study analyzes the status of the accounting practices adopted by commercial banks, state budget enterprises, insurance companies, and social security funds. The authors provide substantiated solutions of some theoretical, methodology-related, and practical accounting problems pertaining to the financial sector enterprises. The approbation thereof in the enterprises subjected to the study improves the quality of their accounting information output.
  • Anatoliy Asenov, Mihail Chipriyanov, Stanislava Stoyanova, ,
    DEVELOPMENT OF ECOLOGICAL SYSTEM FOR BULGARIAN BUSINESS BASED ON EMAS AND ISO14001
    Keywords: -
    Summary: The main objective in this project is to create variants of a system for environmental development of Bulgarian business organizations. This should be a system through which the development of managerial decisions is achieved... The main objective in this project is to create variants of a system for environmental development of Bulgarian business organizations. This should be a system through which the development of managerial decisions is achieved through the optimal combination of environmental concept with problems of corporate business in our country.
  • Rumen Vyrbanov, Veselin Popov
    RESEARCH ON THE STATE AND DEVELOPMENT OF E-BUSINESS AND ELECTRONIC COMMERCE VARIANTS IN BULGARIAN SMALL AND MEDIUM ENTERPRISES
    Keywords: -
    Summary: In this study the authors argue the need for rapid adopt of e-commerce in small and medium enterprises (SMEs). Based on data from studies, the current state of the use of ICT and Internet in SMEs is analyzed. Fundamental frameworks... In this study the authors argue the need for rapid adopt of e-commerce in small and medium enterprises (SMEs). Based on data from studies, the current state of the use of ICT and Internet in SMEs is analyzed. Fundamental frameworks and variants of the online commerce system in this sector are developed. Methodological foundations for creating a Web site of the enterprise as a basic component of e-commerce system are described. A strategy for use of the possibilities of the Internet in the business of small and medium businesses is presented. A model business plan for building a Web site with a brief description of the main tasks that must be solved is suggested. A comparative analysis of two approaches to building corporate Web site is made, and several important practical considerations in choosing a variant are presented. The most important problems in the practical building of the site are explored - the design of the site content, the model of the homepage, the promotion and marketing of the site, the main cost items and the place of the site in the corporate infrastructure. An exemplary business plan for building an Internet store of a small and medium enterprise, taking into account the main types of costs and the possibilities of effectiveness of the project, is proposed.
  • Todor Krystevich, Marusya Smokova Stefanova, Kostadin Bashev
    SOCIAL NETWORK ANALYSIS IN A VIRTUAL COLLABORATIVE LEARNING ENVIRONMENT
    Keywords: -
    Summary: The present study is focused on the social network analysis and its opportunities for identification and analysis of virtual social structures that emerge in the process of education. The social world and the relative position of... The present study is focused on the social network analysis and its opportunities for identification and analysis of virtual social structures that emerge in the process of education. The social world and the relative position of the individual members and cliques within the social network is investigated and described, based on empirical data for online interactions (private messages and postings in course forums) between 901 actors (including 14 teachers, 2 administrators and 885 students) emerging in the learning environment of the elective course “Business communications in foreign language”. This can help in better understanding and managing of their behavior in the process of collaborative learning.
  • Bozhidar Bozhinov, Emil Tsanov, Yuriy Kuznetsov, ,
    RESEARCH AND ANALYSIS OF APPLICATION OF VIRTUALIZATION IN THE EDUCATIONAL PROCESS,TEACHING AND RESEARCH IN SUBJECTS RELATED TO INFORMATION TECHNOLOGIES
    Keywords: -
    Summary: The global financial crisis set the modern companies several challenges associated with effective management and use of available resources and to optimize and reduce financial costs. Systems virtualization is one of the solutions... The global financial crisis set the modern companies several challenges associated with effective management and use of available resources and to optimize and reduce financial costs. Systems virtualization is one of the solutions that help to reduce the necessary equipment for an organization by optimizing use of existing hardware, combined with increasing fault tolerance of systems as well as easier maintenance and management of existing IT resources, which in turn reducing the incidental expenses of the organization for the maintenance of IT equipment. Project implementation in the Academy reduce the total number of supported physical servers, removing part of the accompanying infrastructure, reducing the cost of redundancy, maintenance, spare parts and consumed electric power, coupled with easier management, increased performance and increased fault tolerance. The developed virtual environment helped to build a test environment in which teachers, students and IT professionals from Academic Computer Centre may, in real conditions to test the latest software solutions and services without creating a risk for the normal functioning of the existing IT infrastructure for administrative and teaching within the Academy.
  • Ivan Marchevski, Radoslav Yordanov
    EVALUATION OF THE STUDENTS INFORMATION NEEDS IN “D. A. TSENOV” ACADEMY OF ECONOMICS
    Keywords: -
    Summary: Progress of society is in strong connection with generation, accumulation and sharing of knowledge. Leading role in this process should have the educational institutions. The quality of higher education is influenced by such factors... Progress of society is in strong connection with generation, accumulation and sharing of knowledge. Leading role in this process should have the educational institutions. The quality of higher education is influenced by such factors as: the student’s potential, competence and motivation of the faculty, quality and quantity of the equipment. This study is focused on the third component, in particular, on the equipment of educational process with modern information technologies. Emphases in the study are two: (a) structuring the needs of internet resources of students in the D. A. Tsenov Academy of Economics and (b) evaluating the potential spread of wireless internet among the student community. Results indicate that students are among the most active users of internet, mobile computers and wireless internet technologies. Students’ satisfaction with the internet resources, supplied in the Tsenov Academy of Economics is relatively low. The main recommendation for increasing the level of satisfaction is expanding the existing wireless internet network, thereby ensuring more reliable, more stable and faster data traffic.
  • Ivan Varbanov, Nikolay Zhivkov, Margarita Marinova, Rumyana Chonova Stoykova, Mariana Drumeva, Krasimira Angelova, Emiliya Vacheva
    THIRD STREAM ACTIVITIES AND ALUMNI RELATIONS AT THE UNIVERSITIES
    Keywords: -
    Summary: This material explores the role of alumni relations as a factor for the development of Tsenov Academy of Economics` third stream activities. Graduates of Tsenov Academy of Economics are regarded as bearers of knowledge and skills... This material explores the role of alumni relations as a factor for the development of Tsenov Academy of Economics` third stream activities. Graduates of Tsenov Academy of Economics are regarded as bearers of knowledge and skills which are inexhaustible strategic capital on competition at the educational market. With their help, the Academy can significantly extend the type and scope of third stream activities, to attract an increasing flow of prospective students, students, business partners, material and financial resources, to further strengthen the social and cultural impact on the external environment.
  • Georgi Ivanov, Ivan Varbanov, Lyubomir Ivanov, Silviya Kostova, Zornitsa Petkova, Yuriy Kuznetsov
    SURVEY SYSTEM FOR THE STUDENTS’ SATISFACTION FROM THE EDUCATION QUALITY IN “D. A. TSENOV” ACADEMY OF ECONOMICS, SVISHTOV
    Keywords: -
    Summary: The necessity of the complete system for measurement, estimation and analysis of the students’ satisfaction of the quality of education in Tsenov Academy of Economics is dictated by the fact that only through the creation of reverse... The necessity of the complete system for measurement, estimation and analysis of the students’ satisfaction of the quality of education in Tsenov Academy of Economics is dictated by the fact that only through the creation of reverse link with the students can the high school define the degree of completion of her goals and her main priorities. The students’ satisfaction is important indicator, which influences both the expectations and perceptions of the other students. After the satisfaction is measured and estimated it can serve as an indicator for the future students’ satisfaction and to major degree generates the students’ marks. The cycle of the students’ satisfaction can be represented as: expectations – performance – experience – perception and evaluation – expression and satisfaction – new expectations. The main goal of the project ¹37 at ISR at Tsenov academy of economics is to survey this problem by the creation of the unified system for the measurement, estimation and analysis of the students’ satisfaction from the quality of the education.
  • Petyr Todorov, Daniela Stoilova
    THE EFFECT OF INNOVATIVE INFORMATION AND COMPUTER TECHNOLOGIES ON FOREIGN LANGUAGE TEACHING AT TSENOV ACADEMY OF ECONOMICS
    Keywords: -
    Summary: The wider introduction of modern IT in all spheres of public life, and especially in modern teaching and learning has lead to the growing recognition of Computer-Assisted Language Learning (CALL) as an innovative method for... The wider introduction of modern IT in all spheres of public life, and especially in modern teaching and learning has lead to the growing recognition of Computer-Assisted Language Learning (CALL) as an innovative method for improving the quality of foreign-languages learning. The indexes of improved quality of teaching and education by applying the Computer-Assisted Language Learning method include increased productiveness and efficiency of the learning process, as well as better accessibility and convenience, alongside higher motivation of students and tutors and overall institutional efficiency. In this paper, we have tried to present some key theoretical concepts regarding the efficiency of innovative methods in foreign languages teaching, as well as potential for their deployment in academic practice. The paper also summarises the findings of the research we conducted with the project The Effect of Innovative Information and Computer Technologies on Foreign Languages Teaching at Tsenov Academy of Economics in a pursuit of improving further the foreign-languages teaching process at the Academy by adding more value to the educational product.
  • Mariyana Bozhinova, Ventsislav Perkov, Adrian Chenkov
    TRADE INTERMEDIARIES RELATIONSHIP MANAGEMENT IMPROVEMENT IN THE CONDITIONS OF ECONCMIC CRISIS
    Keywords: -
    Summary: The building and management of the relationships with the consumers is a key success factor in modern business. The decisions of relationship management are becoming more and more important in Bulgaria too. In the current research... The building and management of the relationships with the consumers is a key success factor in modern business. The decisions of relationship management are becoming more and more important in Bulgaria too. In the current research the strategy for consumer relationship management is presented from the intermediaries point of view in the conditions of economic crisis. From this point of view the methods for evaluation of the relationship with the intermediaries stress on the management of the financial relationships, stimulation and motivation of the intermediaries to do their job more effectively. Based on this conclusions are made and recommendations for better management of the relationships between wine producers and intermediaries are formulated.